Head of Brand

1. Experience & Background:
- You have at least 7 years of experience in brand strategy, development, and marketing, preferably within hospitality or a related industry.
- You're a proven leader, with experience managing cross-functional teams and juggling multiple projects.
- You've worked with external agencies and creative teams to bring a brand vision to life.

2. Skills & Traits:
- You have a deep understanding of branding, market positioning, and creating truly impactful experiences.
- You're a natural leader, with a talent for inspiring, guiding, and motivating teams.
- Your communication and presentation skills are strong; you can share your vision in a way that excites everyone.
- You thrive in fast-paced, ever-changing environments and know how to juggle multiple projects at once without losing focus.
- You're passionate about creativity, innovation, and pushing the envelope in everything you do.
- You're data-driven, always seeking to measure/ improve the impact of your efforts.
- Your attention to detail is impeccable, but you also keep your eyes on the bigger picture.

3. What We're Looking for in You:
- You?re a strategic thinker with a creative streak?someone who knows how to balance both.
- You're proactive and results-oriented; you don't wait for things to happen, you make them happen.
- You're a relationship builder with a strong network of collaborators and a passion for new ideas.

Your Role:

As Head of Brand Innovation, you?ll be stepping into a pioneering role at the helm of shaping how our brand feels, looks, and speaks to the world. You won?t just be driving brand strategy; you?ll be creating experiences that resonate, spark loyalty, and make waves in the market. From brand identity to unforgettable customer experiences, you?ll be working with a cross-functional team to push boundaries and set new standards for what a brand can be.



What You?ll Be Doing:
1. Building the Big Picture - Brand Strategy:
- Develop and roll out a bold, long-term brand strategy that aligns with our vision and growth goals.
- Stay ahead of the curve by tracking emerging market trends, consumer needs, and competitive insights.
- Work alongside our leadership team to ensure our brand?s story is fully integrated into everything we do.
- Align efforts across Commercial, Sales & Marketing, Operations, and other functions with the broader brand strategy.

2. Running the Show - Project Management
- Develop and manage the brand?s budget, ensuring efficient allocation of resources across marketing campaigns, creative projects, and brand initiatives.
- Brief, assess, qualify, and make recommendations for the selection of third-party agencies. Define and negotiate scope of works, timelines, and fees of third-party agencies.
- Manage and coordinate with the engaged third-party agencies to execute agreed deliverables to a high standard according to predefined timelines, ensuring all brand deliverables are on point, on brand, and on time.

3. Creating Unforgettable Brand Experiences - Brand Identity:
- Oversee the evolution of our brand?s identity, ensuring it feels fresh, relevant, and consistent across every touchpoint.
- Collaborate with creative teams to craft engaging brand narratives, visuals, and digital campaigns that tell our story.
- Continuously challenge the status quo by proposing creative brand refreshes that keep us ahead of the curve.

4. Engaging Our Audience - Brand Experiences:
- Design strategies that create seamless and unforgettable experiences for our guests, both online and offline.
- Partner with other brands and creative collaborators to introduce fresh ideas and reach new audiences.
- Analyze guest feedback, performance metrics, and market data to continuously improve the brand experience.

5. Leading Brand Marketing - Campaign Management:
- Spearhead innovative marketing campaigns that drive awareness, loyalty, and passion for our brand.
- Use data and insights to optimize every marketing effort, ensuring the highest ROI and maximum impact.
- Foster close collaboration with internal teams and external partners to amplify our reach.

6. Championing Brand Integrity - Brand Gatekeeper:
- Act as brand custodian and gatekeeper across projects, stakeholders, and teams to uphold the brand?s standards and brand promises.
- Conduct regular reviews to make sure we?re consistently living up to our values across all channels.
- Be the voice of the brand within the company, educating teams on what makes our brand unique and inspiring them to bring it to life.

Benefits package will be determined upon employment contract.