E-Commerce Manager

As an E-commerce Manager, I am responsible for overseeing online sales and presence,
implementing online sales strategies not just on OTAs but on hotel's direct business to develop proven strategic online marketing plans to optimize topline room revenue and work with the right distribution channel to improve ADR and lead to great results on RevPar.
-Actively involved in planning initiatives to grow online and direct segment. OTAs result was ahead of
budget with a growth ADR. Whilst brand website had grown up to 10% Y-O-Y in room nights.
-Manage and monitor implementation of e- commerce. Strategies by balancing distribution channels.
-Manages OTAs marketing budget throughout year such as PPC, TravelAds and etc.
-Daily management of hotel online presence on various OTAs, website and GDS.
-To maintain accuracy, parity and daily update of information, room rate, inventory and other content in
PMS, Channel manager tool and GDS.
-Create, implement and optimize marketing initiatives and promotions online.
-Optimize and expand distribution partnerships.
-Monitor competitor availability and pricing on a daily basis.
-To continuously manipulate availability & rates while ensuring parity across all distribution channels. This allows maximum flexibility to capture all market buying patterns while optmizing RevPar.
-Checks distribution channels for hotel positioning, information accuracy and competitor positioning.
-Analyzes period end and other available systems data to identify trends, future need periods and
obstacles to achieving goals.
-Generates updates on transient segment each period.
-To prepare a weekly rolling forecast to all concern department.
-Daily pick-up analysis, strategy adjustments and reporting.
-Manages room inventory to maximize room revenue.